Calendar Thursday, March 28, 2024
Text Size
   

gary

 

When I heard that oxygen and magnesium hooked up I was like OMg.
The Good Enough Revolution PDF Print E-mail
Written by Administrator   

Tags: camera | software

legoIn 2001, Jonathan Kaplan and Ariel Braunstein noticed a quirk in the camera market.

All the growth was in expensive digital cameras, but the best-selling units by far were still cheap, disposable film models. That year, a whopping 181 million disposables were sold in the US, compared with around 7 million digital cameras.

Spotting an opportunity, Kaplan and Braunstein formed a company called Pure Digital Technologies and set out to see if they could mix the rich chocolate of digital imaging with the mass-market peanut butter of throwaway point-and-shoots. They called their brainchild the Single Use Digital Camera and cobranded it with retailers, mostly pharmacies like CVS.

The concept looked promising, but it turned out to be fatally flawed.

 

Click here to read more ...